PRIVACY POLICY

Drinkers Choice, Inc (“Drinkers Choice”, “we”, “us”, or “our”) is committed to keeping your personally-identifiable information secure. We will only use your personally-identifiable information in accordance with this Privacy Policy. This Privacy Policy applies to our website as well as our Facebook, Instagram, Twitter and other social media or interactive pages (collectively, “Sites”) and explains how your personally-identifiable information is collected, used, and disclosed by Drinkers’ Choice, Inc. Drinkers’ Choice, Inc. reserves the right to update or modify this Privacy Policy at any time. Please check back from time to time so you are aware of any changes or updates to the Privacy Policy. We will indicate the Privacy Policy’s effective date on the first page of the Privacy Policy. Your use of any our Sites signifies that you agree to the terms of this Privacy Policy. 

 

PERSONAL INFORMATION COLLECTED

On our Site, We receive, collect and store any information you enter or provide us in any other way. In addition, we collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information (including name, email, password, communications); payment details (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.

When you conduct a transaction on our website, as part of the process, we collect personal information you give us such as your name, address and email address. Your personal information will be used for the specific reasons stated above only.

We collect such Non-personal and Personal Information for the following purposes:

  1. To provide and operate the Services;

  2. To provide our Users with ongoing customer assistance and technical support;

  3. To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;

  4. To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services; 

  5. To comply with any applicable laws and regulations.

 

NEWSLETTERS

If you signed up for a newsletter from Drinkers’ Choice, Inc., we would collect your email address to send you information about products, promotions and other information relating to our products that may be of interest.

 

CONTESTS, SWEEPSTAKES AND GAMES

Our Sites may contain notices of contests, sweepstakes and games we are conducting, which you may enter electronically in some cases. In those cases, we would use the information you provide to conduct the promotion (for example, to contact you if you’re a winner). We would not use the information you for any other purpose unless you’ve agreed otherwise.

 

OTHER SITE FEATURES

We may offer visitors to our Sites various features for their enjoyment, which we may change from time to time. In those cases, we may ask you to submit certain personally-identifiable information so we can provide you with these features.

 

AGGREGATE AND NON-PERSONAL INFORMATION

We collect certain aggregate and non-personal information when you visit our Sites. Aggregate and non-personal information does not relate to a single, identifiable visitor. It tells us how many users visited our Sites or the pages accessed. By collecting this information, we learn how to best tailor our Sites to our visitors. We collect this information through a “cookie” and other technologies, as explained below.

 

USE OF COOKIES AND OTHER TECHNOLOGIES

Cookies are very small text files, located on your computer’s hard drive. Wix uses cookies for important reasons, such as:

  • To provide a great experience for your visitors and customers.

  • To identify your registered members (users who registered to your site).

  • To monitor and analyze the performance, operation and effectiveness of Wix's platform.

  • To ensure our platform is secure and safe to use.
     

Cookies are also used to tell us whether you have visited our Site previously and to help us determine whether you came to our Site from a particular Internet link or banner advertisement. Cookies cannot and will not be used by us to retrieve any personally-identifiable information about you from your computer that has not previously been voluntarily provided to us. Our Sites may use Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us to analyze how users use the Sites. If we use Google Analytics, the information provided and generated by the cookie about your use of our Sites (including your IP address) will be transmitted to and stored by Google on services in the United States and/or in other countries. Google will use this information for the purpose of evaluating your use of our Sites, gathering reports on Site activity for us and providing other services relating to Site activity. Google may also transfer this information to third parties where required to do so by law, or where such third parties process the information on Google’s behalf. Google will not associate your IP address with any other data kept by Google. You may reject cookies by selecting the appropriate settings on your browser. If you choose to do so, however, you may not be able to use certain areas and features/functions of our Sites. The use of cookies by our service providers is not covered by this Privacy Policy. We do not have access or control over these cookies. Our service providers use session ID cookies to collect data in order to enable us to provide a better user experience.

 

USE OF PERSONAL INFORMATION WE COLLECT

We may use your personally-identifiable information to operate and improve our Sites, to send you messages, and for other purposes described in this Privacy Policy or disclosed to you on our Sites. For example, we may use the information we collect from you on our Sites:

  • to personalize and improve your experience on our Sites (your information helps us to better respond to your individual needs);

  • to respond to comments and questions and provide customer service (your information helps us to more effectively respond to your customer service requests and support needs); and

  • to send you information about promotions and products offered by Drinkers Choice and our selected partners (only if you request the same).

 

SHARING OF PERSONAL INFORMATION

We do not sell, trade, or otherwise share your personally-identifiable information to outside parties, except with trusted parties who assist us in operating our Sites, conducting our business, or servicing you, so long as those parties agree to keep such information confidential. We may also release your information when we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or other rights, property, or safety. However, non-personally-identifiable information may be provided to other parties for marketing, advertising, or other uses. On our Sites, we may conduct joint promotions with other companies. We may share with our promotional partners (and their service providers) certain personally-identifiable information as necessary to conduct the promotion. We will not share this information with our promotional partners for any other purpose unless you tell us it’s okay to do so. We reserve the right to transfer any information we have about you in the event we sell or transfer all or a portion of our business or assets. Should such a sale or transfer occur, we will use reasonable efforts to require that the transferee use personally-identifiable information provided through our Sites in a manner that is consistent with this Privacy Policy.

 

WEBSITE HOSTING

Our company is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and the general Wix.com applications. They store your data on secure servers behind a firewall. All direct payment gateways offered by Wix.com and used by our company adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.

 

FUTURE COMMUNICATION WITH PERSONAL INFORMATION COLLECTED

We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce our User Agreement, applicable national laws, and any agreement we may have with you. For these purposes we may contact you via email, telephone, text messages, and postal mail.

THIRD PARTY LINKS

Occasionally, at our discretion, we may include or offer third party products or services on our Sites. These third party sites have separate and independent privacy policies. We therefore have no responsibility or liability for the content and activities of such linked sites. Nevertheless, we value and seek to protect the integrity of our Sites and welcome any feedback about third party links.

 

CHILDREN’S GUIDELINES

We do not knowingly collect or store any personally-identifiable information about children under the age
of 13.

 

YOUR CALIFORNIA PRIVACY RIGHTS

Under the California “Shine The Light” law, California residents may opt-out of our disclosure of personally-identifiable information to third parties for their direct marketing purposes. As detailed above, you may choose to opt-out of the sharing of your personally-identifiable information with third parties for marketing purposes at any time by e-mailing us at info@drinkerschoice.com. It is important to note that this opt-out does not prohibit disclosures made for non-marketing purposes.

 

PRIVACY POLICY UPDATES

We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it. 

 

HOW TO CONTACT US

If you have any questions about this Privacy Policy, you don’t want us to process your data anymore, or you would like to: access, correct, amend or delete any personal information we have about you,

 you can contact us via email at info@drinkerschoice.com or send us mail to:

 

Drinkers Choice, Inc.

1205 Coles Ln

Cinnaminson, NJ 08077

Attn: Website Administrator

 

EFFECTIVE AS OF AUGUST 2021